Too many retailers make the planogram process too complicated. It is worth to use a few good practices that will help you achieve better results at a lower cost. Preparing the planogram should permanently enter the scope of activities that we perform when managing the store.
The complexity of a planogram may vary by the size of the store and the software used to create it – for this purpose, you can use both a standard Excel spreadsheet as well as specialized planogram software. These schematics not only present a flow chart for the particular merchandise departments within a store layout but locate a specific shelf on which an item is located. It allows you to assign the right location for particular type of assortment, set the right amount of space for product categories and keep the right order in the store.Ī planogram is a visual diagram or drawing – a graphical representation of the sales space, that provides details on the placement of every product in a retail store. A planogram is a useful tool that allows you to optimize sales and stocks from a given product category. In a retail store, every meter of space should “work” and generate revenues.